Etailytics Drives ADtailytics Advertising Optimization
Leveraging our extensive Amazon Marketing Services (AMS) domain knowledge, the ADtailytics service combines a proprietary algorithm with keywording adjustments to optimize your ads — reducing Average Cost of Sales (ACOS) over time and helping you achieve peak ROI.
Our algorithm-based solution maximizes impression rate for words that convert, while minimizing bidding spend. ADtailytics can often improve an existing advertising campaign’s performance by 2% or better. Campaign progress is then reported in the Etailytics platform.
The ADtailytics Process
Ad Creation and Testing
We'll build an ad campaign that incorporates competitive research (to understand what you're bidding against), creative imagery and tagline guidance, keyword research (for Sponsored Product ads), and A/B comparison testing of multiple Headline ads.
Leveraging our algorithmic system, we'll perform bi-monthly campaign tuning, as well as super-charge search relevancy by making keyword updates to ASIN detail page content. A monthly campaign report and walkthrough will help you understand progress over time and ad performance improvement.
Our AMS experts will work with you to create a quarterly advertising plan, which includes goal setting, budget planning, ASIN analysis for best advertising options, and review of out-of-stock causes.
The Human Touch
Ad optimization is based on a lot of math and programmatic work, but there is also a level of art that requires a human touch. ADtailytics depends on our seasoned advertising team to tweak that final bit of performance necessary to make your products successful.
New To AMS?
ADtailytics Monthly Pricing
$400 one-time fee Single monthly conference call
– up to 7 ads
Up to 500 maximum keywords 1 ASIN keyword update per month
$1,000 one-time fee Single monthly conference call
– up to 10 ads
Up to 1,500 maximum keywords 1 ASIN keyword update per month
$1,700 one-time fee Twice monthly conference calls Quarterly campaign planning Campaign tuning
– up to 15 ads
Up to 2,250 maximum keywords 2 ASIN keyword updates per month
$3,300 one-time fee Twice monthly conference calls Quarterly campaign planning Campaign tuning
– up to 30 ads
Up to 4,500 maximum keywords 2 to 4 ASIN keyword updates per month
$5,000 one-time fee Twice monthly conference calls Quarterly campaign planning Campaign tuning
– up to 60 ads
Up to 12,000 maximum keywords 2 to 4 ASIN keyword updates per month
ADtailytics Special Project Pricing
Two conference calls per project Two planning meetings Up to 60 ad campaigns
Single Ad Build
Three conference calls,
Two planning meetings Single ad campaign
Additional Service Options
Enhance your team’s skills in advertising creation and measurement analysis with one-on-one coaching.
Weekly AMS Reporting
If you need just your weekly AMS advertising data without our optimization service, we can deliver that to your Etailytics account.