Who We Are

Experienced Amazon Navigators with a Passion for eCommerce

Leveraging 40 combined years of experience, Etailytics was developed by passionate ex-Amazon employees, eCommerce business analysts, brand strategists, LEAN improvement coaches, and software developers who use Amazon Vendor Central and Amazon data daily to support the success of Brands.

We use LEAN thinking, tools, and leadership practices throughout our work to drive out waste that costs you and your customers money.

Amazon Employee Years


Years of Amazon Experience


Vendor Engagements


Etailytics, Inc.

6830 NE Bothell Way Suite C-163
Kenmore, Washington 98028
Phone: 425 999 3040
Email: info@etailytics.com

Learn More About Our Team


David L. McLean,
Founder, CEO

David has over thirty years in senior leadership roles within sales management, marketing, manufacturing and technology. An alumni of Microsoft and Amazon.com, David functioned as the LEAN Supply Chain improvement “subject matter expert” for Amazon Retail teams, served as Operations Manager for Amazon Warehouse Deals, and coordinated the Project Office across Amazon Transportation, Supply Chain, and Retail teams as part of Amazon’s overall Vendor supply chain improvement effort.

David holds an MBA in technology management.


Corprew Reed,
Co-Founder, CTO

Corprew is a technology leader with more than 20 years experience at startups and in a variety of industries. Through managing teams and individual contributions, he has built and maintained successful teams and products.

Corprew attended the College of Library and Information Science at the University of Chicago.

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Scott Panno,
Co-Founder, CMO

Scott has over 14 years of eCommerce marketing experience. He spent six years at Amazon.com as a Senior Marketing Manager in the Home & Garden group. Scott’s specialties include product launches, search engine optimization, email marketing, and site metrics analysis. Over the years he has helped dozens of companies, large and small, to optimize their on-site marketing.

Scott holds an MBA in process.


Kathy McLean,
Co-Founder, COO/CFO

Kathy has over 25 years experience in senior leadership, formal project management, operational oversight, and financial management for corporations and non-profits. She has significant experience with search optimization within the Amazon A9 search engine. Kathy manages operations, finance, and item setup workflows for LEAN Channel Management.

Kathy holds a BA in Design.


Jori Hayner,
Director, Product & Customer Success

Jori has over 20 years of experience in business management and consulting for the world's largest companies and law firms. She specializes in data analysis, financial planning and modeling, optimizing operations, developing leadership, and expanding organizational capacity in high growth companies. Jori is a certified Project Management Professional (PMP) and is passionate about creating processes to ensure client needs are met quickly and effectively.

Jori holds a BA in Economics and Government.


Gabriella Neske,
Senior Analyst

Gabriella is an accomplished senior leader with over 15 years in project management and the eCommerce world inside the walls of Amazon, Nordstrom, and Groupon. She has extensive experience in creating innovative solutions for brands such as the NFL, MLB, and the NHL. She helped drive the inception of Groupon Goods Canada, setting up the platform to deal with cross-border trade issues, logistics, P&L targets, and financial tools for teams to assess their businesses. She is data driven and analytical leader with a passion for creating unique strategies that drive results in merchandising and customer activation; ultimately intersecting top brands, site experience, and customers together.

Gabriella holds a BSCE in Civil Engineering.


Pete Lawton,
Senior Analyst

Pete has over twelve years of sales management and marketing experience in both brick and mortar and e-commerce retail. He is an alumni of Amazon.com, as well as T-Mobile, and Sears. Pete spent five years at Amazon.com, first as an Inventory Planner and lastly as a Vendor Manager with the Video Games group. He specializes in product and brand launches, operation compliance, sales negotiations, metric analytics, and account management.

Pete holds a BA in Business Management.


Agen Schmitz,
Lead Content Manager

Agen has over 17 years of eCommerce content and marketing experience. After three years as Senior Editor with the Amazon.com Electronics Store, he started a freelance business to provide rich product content, blog posts, and targeted buying guides to support a wide range of Amazon groups. He also consulted on development of the Amazon self-service A+ tool.

Agen holds a BA in American Studies.


Tara Fischer,
Onboarding Manager

Tara Fischer is an expert at fulfilling support staff roles who enjoys helping people achieve their goals. After spending over a decade working with startups and Fortune 500 companies alike, Tara has solid experience getting clients where they want to go. In addition to her extensive experience as an executive assistant and project manager, Tara also works in her spare time as a volunteer coordinator and event producer.

Tara holds a BA in Cultural Anthropology.


Erik Peters,
Advertising Manager

Erik has a range of investigative, research, and data recovery experience in the Environmental Services sector, which he now applies to eCommerce data analysis and tool development. He focuses on AMS advertising monitoring, analysis, and tuning over the life of campaigns. He continues in various other capacities as a volunteer coordinator and daily operations lead respectively for two large outdoor festivals.

Erik holds BAs in Anthropology/Archaeology and History.

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MIchael Dunn,
Senior Software Engineer

Mike is an experienced software engineer, with prior experience at VMWare, where he owned significant features. Mike is also an alumni of Napster, and Norton Computing. Mike drives development on many subsystem service components critical to Etailytics and Adtailytics.

Mike holds a BA in Mathematics and Applied Science with Specialization in Computing.


Mary Park,
Content Manager

Mary has more than 20 years of experience producing online, ecommerce and multimedia content. She worked as a senior editor for Amazon.com Books starting in 1997 and helped launch the Amazon.com Toys category in 1999. A published short-story writer and critic, she believes that the best content is a happy marriage of storytelling and data.

Mary holds a B.A. in English from Princeton and an M.F.A. in creative writing from the University of Montana.


Balajiee Sundaram,
Business Analytics Sr. Manager

Bala has eight years of overall management experience in the fields of retail, eCommerce, and publishing. He is an alumni of Amazon.com and Elsevier. He spent over five years at Amazon.com as a Senior Catalog Specialist, leading a team that managed key retail processes around content and data management for a wide range of Amazon groups, including Sports, Toys, Kitchen, Home and Garden. In addition, Bala is experienced in data analysis, quality auditing, project management, and the support and growth of high-performance teams.

Balajiee holds an MBA in Business Management.

We would like to hear from you!