Effective AMS Advertising

Reduce Costs While Optimizing Search Rank

Adtailytics AMS Advertising Services Made Easy

Etailytics Drives ADtailytics Advertising Optimization

Leveraging our extensive Amazon Marketing Services (AMS) domain knowledge, the ADtailytics service combines a proprietary algorithm with keywording adjustments to optimize your ads — reducing Average Cost of Sales (ACOS) over time and helping you achieve peak ROI.

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Our algorithm-based solution maximizes impression rate for words that convert, while minimizing bidding spend. ADtailytics can often improve an existing advertising campaign’s performance by 2% or better. Campaign progress is then reported in the Etailytics platform.

The ADtailytics Process

Ad Creation and Testing

We'll build an ad campaign that incorporates competitive research (to understand what you're bidding against), creative imagery and tagline guidance, keyword research (for Sponsored Product ads), and A/B comparison testing of multiple Headline ads.

Management

Leveraging our algorithmic system, we'll perform bi-monthly campaign tuning, as well as super-charge search relevancy by making keyword updates to ASIN detail page content. A monthly campaign report and walkthrough will help you understand progress over time and ad performance improvement.

Strategy

Our AMS experts will work with you to create a quarterly advertising plan, which includes goal setting, budget planning, ASIN analysis for best advertising options, and review of out-of-stock causes.

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The Human Touch

Ad optimization is based on a lot of math and programmatic work, but there is also a level of art that requires a human touch. ADtailytics depends on our seasoned advertising team to tweak that final bit of performance necessary to make your products successful.

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New To AMS?

If you haven’t dipped your toes into Amazon Marketing Services, here’s a quick primer on the types of ads that can be built.

ADtailytics Monthly Pricing

Bronze Plan

$1,000 monthly
  • $400 one-time fee
  • Single monthly conference call
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  • Campaign tuning
    – up to 7 ads
  • Up to 500 maximum keywords
  • 1 ASIN keyword update per month

Silver Plan

$1,600 monthly
  • $1,000 one-time fee
  • Single monthly conference call
  •   
     
  • Campaign tuning
    – up to 10 ads
  • Up to 1,500 maximum keywords
  • 1 ASIN keyword update per month

Gold Plan

$2,300 monthly
  • $1,700 one-time fee
  • Twice monthly conference calls
  • Quarterly campaign planning
  • Campaign tuning
    – up to 15 ads
  • Up to 2,250 maximum keywords
  • 2 ASIN keyword updates per month

Platinum Plan

$3,800 monthly
  • $3,300 one-time fee
  • Twice monthly conference calls
  • Quarterly campaign planning
  • Campaign tuning
    – up to 30 ads
  • Up to 4,500 maximum keywords
  • 2 to 4 ASIN keyword updates per month

Electrum Plan

$6,500 monthly
  • $5,000 one-time fee
  • Twice monthly conference calls
  • Quarterly campaign planning
  • Campaign tuning
    – up to 60 ads
  • Up to 12,000 maximum keywords
  • 2 to 4 ASIN keyword updates per month

ADtailytics Special Project Pricing

Quarterly Campaign
Planning

$1,000 one time charge
  • Two conference calls per project
  • Two planning meetings
  • Up to 60 ad campaigns

Single Ad Build
(90-Day Test)

$1,200 monthly
  • Three conference calls,
    one follow-up
  • Two planning meetings
  • Single ad campaign

Additional Service Options

Campaign Coaching

Enhance your team’s skills in advertising creation and measurement analysis with one-on-one coaching.

Weekly AMS Reporting

If you need just your weekly AMS advertising data without our optimization service, we can deliver that to your Etailytics account.